NFL, Design DIRECTOR

APPAREL Development | Branding | Creative & Art Direction

I helped conceive and develop the fashion play pitch that secured the NFL business. The trend-inspired collections addressed a formerly unmet need in the market. By keeping the needs of different customers in mind, the brand has grown to have presence across a broad range of retailers including Amazon, Forever21, MarMaxx, Nordstrom Rack, Rue21, Stadiums, Tilly’s, Urban Outfitters and Zumiez.  I also lead creative and art direction for all marketing efforts from the brand’s trade show experience to catalogs.

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